What is Opt-in?
Opt-in means the user has given clear, explicit consent to receive messages from your business on WhatsApp.
The consent must be informed — the user should know:
Who will be messaging them Asklepia Health
What type of messages they will receive
Where they will receive them (WhatsApp channel)
2. Opt-in Requirements
According to Meta’s WhatsApp Business Policy, opt-in must include:
Business identity
The business name must be clearly shown.
Message type disclosure
Tell users what kinds of messages they can expect, e.g.:
Appointment confirmations
Reminders
Reports / results updates
Customer support
WhatsApp channel disclosure
Clearly state that the messages will be sent via WhatsApp.
Active opt-in action
The user must take an active step (check a box, click a button, send “YES” on WhatsApp).
Pre-ticked boxes or passive consent are not allowed.
Opt-out mechanism
- Provide a simple way to unsubscribe anytime.
- Example: “Reply STOP to unsubscribe.”
- Record-keeping
Keep records of how and when consent was given (time, date, source).
3. Acceptable Opt-in Methods
Website forms / booking pages
Add a checkbox:“I agree to receive WhatsApp notifications from Asklepia Health regarding my appointments.”
In-person or phone booking
Staff can ask for verbal consent and log it in the system.WhatsApp itself
Users can start the chat first (via “Click to Chat” link), which counts as opt-in.Other digital channels (SMS / Email)
Example: “Click here to get updates on WhatsApp.”
4. Sample Opt-in Text for AsklepiaHealth.com
✅ “I agree to receive appointment updates, confirmations, and reminders from Asklepia Health on WhatsApp. I understand that I can opt out anytime by replying STOP.”
5. Opt-in Compliance Checklist
- Business name is included
- Message types are listed
- WhatsApp is clearly mentioned
- User takes an active action (check box, click, reply)
- Opt-out instructions are provided
- Consent records are stored securely
